Rowntrees
Bloom Design asked me to lead their pitch for the rebrand and repositioning of Rowntrees. With the Rowntrees product brand falling behind their major competitors a radical overhaul of the positioning and the brand identity was required. The creative solutions gave a much-loved masterbrand more relevance by owning irresistible fruit in a way that appeals to a wide audience. This was done by building a Rowntree’s world that incorporates fruitiness and brand personality. Brandworlds based around the ideas of an experience, a process, characters and a place were all presented.
