DAVE HICKS PUTTING

Golf Equipment Branding

DAVE HICKS PUTTING

Branding and Identity for a proposed Independent Fashion House. Akin simply translates to ‘Mine’, with the name being born from the idea of the products being extremley desirable.

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Mute, Bold & Tactile

The core colour palette is muted in order to let the garments shine.

Generous usage of white space and a core black and white palette allow for the full focus to be on the product.

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