Dave Hicks Putting

Dave Hicks Putting is a new start-up golf business focussing on putting and putting technologies. I co-founded this company in December 2010 along with four other partners. Dave Hicks is known figure in the putting and coaching world and this is being used to position Dave as the Steve Jobs of putting. The brand identity and product naming had to be created from scratch. As golf is a premium game with premium products and technology and look and feel that reflected this was required. The DHP branding perfectly blends mass market bold typography with an exclusive pinstripe.


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