My approach is simple, come up with a brilliant idea and execute it beautifully. I am an experienced creative that has worked in some of London’s leading agencies over the last 22 years. I offer a multi-disciplinary approach that is reflected in my skills which are extremely diverse. I believe creativity changes everything. For me creativity is not a career, it is a way of life. I don’t deal in problems and solutions, I think about ideas and opportunities. I bring brands to life and life to brands.